BBC’s Bottom Line last week discussed how snooker/darts/cricket/F1 were promoted to reach their glory days.
A key section, for me, was Barry Hearn’s strategy of taking a group of snooker players and giving each of them a ‘soap opera’ personality.
Racing can learn from this, in my opinion. We will never grow the sport substantially by just promoting horses; non-racing folk have no context within which to assess the Frankels of the world.
Which is more interesting (boring), snooker or horse racing? Which was getting TV audiences of 18.5m once Hearn had delivered his strategy?
Nominations now open for which soap opera personalities best fit our racing folk.
BTW, if you click the link above you will find Max Mosley is a guest on the programme so get the ‘whip’ jokes out of the way early.