General

Does racing need Barry Hearn’s ‘soap opera’ treatment?

BBC’s Bottom Line last week discussed how snooker/darts/cricket/F1 were promoted to reach their glory days.

A key section, for me, was Barry Hearn’s strategy of taking a group of snooker players and giving each of them a ‘soap opera’ personality.

Racing can learn from this, in my opinion. We will never grow the sport substantially by just promoting horses; non-racing folk have no context within which to assess the Frankels of the world.

Which is more interesting (boring), snooker or horse racing? Which was getting TV audiences of 18.5m once Hearn had delivered his strategy?

Nominations now open for which soap opera personalities best fit our racing folk.

BTW, if you click the link above you will find Max Mosley is a guest on the programme so get the ‘whip’ jokes out of the way early.

Joe

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s