The two-year-old bay filly is known as #Peopleshorse by her 1300+ twitter followers, 500 of whom are also her owners. Tweet Lady was bought by Racing for Change, the body set up to give horse racing a much higher profile. Racing for Change was panned for some of its early ideas but it has stuck doggedly and admirably to its task under CEO Rod Street, a man who knows that time, patience, good grace and perseverance can turn attitudes around.
He won’t boast and bluster about it but tonight’s victory will mean an awful lot to Rod Street who knows the value of social media in any marketing campaign. Racing badly needs young blood and were Dracula to take a deep bite of the collective social media market, 90% of his subsequent intake would be frothing with teenage oxygen.
Of tonight’s victory Rod Street said,
The aim of the initiative was to give a diverse group of people a taste of racehorse ownership with the objective of making racing more accessible. The mix of people involved is as we envisaged – horse lovers, punters and newcomers. To have such an early success with a win on only her fourth run is magical. So many people were willing her on. Racing is made for social media initiatives like this.
Let’s hope many more enrol free here as Tweet Lady owners and cheer her, and racing, to more victories.