General

The John Smith’s Plate – not quite the Grand National but it’s free

Grand National sponsors, John Smith’s, has hitched its PR horses to the Royal Wedding bandwagon after producing a souvenir plate to commemorate the big day.

But the brand has stuck to its ‘No Nonsense’ values by making the limited edition plates out of paper rather than fine china.

They were designed by TBWA\London and will be distributed to clubs and bars in the brand’s Yorkshire heartland in the run up to Will and Kate taking their vows.

Karen Crowley, senior brand manager for John Smith’s, said: “We know how much Brits love a lavish bone china commemorative plate at special times like this so we thought we’d give John Smith’s drinkers a special No Nonsense souvenir plate.

“The design celebrates Prince William’s marriage to Kate Middleton whose family, like John Smith’s, has strong Yorkshire roots, while giving a massive ‘thumbs up’ to the extra day off work that the nation is being given.

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