Racing For Change’s twitterhorse was loaded into the starting stalls some time ago, though the blindfold was on the news rather than the horse. Now Eamonn Wilmott and James Knight’s twitterhorse has jumped out a few lengths clear of the field just weeks before the planned announcement by Racing For Change.
Racing for Change quickly recognised the effectiveness of social media. CEO Rod Street has been a regular on twitter for some time. and its power as an informal communication network for brands was evident to Rod. That power, triggered the idea and RFC launches its own Twitterhorse, a 2YO filly to be called ‘Lady Tweet’, via Twitter in May.
Rod said, “We’ve been working on this project for a while and recently registered a few Twitter-based names with Weatherbys. One name we wanted was Tweet Tweet but it already belonged to a 1991 broodmare! Lady Tweet has been chosen as it fits our chosen filly’s pedigree nicely, though we’ve got a few more reserved for the future.
“We’re keeping the identity of the filly and details of the yard under wraps for now, ready for the launch in May but suffice to say this will be the ‘people’s’ horse‘ – we’re aiming to create the world’s largest virtual racing club, where all you have to do to be a member is follow it!
“The purpose is to promote the racehorse and tell racing’s story to a new audience, whilst providing interest to the existing one.
“It’s no surprise to me that the first paid Twitter syndicate has appeared and Eammon’s suggestion gathered momentum at a stunning rate – which demonstrates what a superb medium Twitter is. I put myself down for a share incidentally and hope I was in the first 50!
“If Eammon’s syndicate buy a 2yo sprinter then we’d love to race against it! Lady Tweet v The Twitterati? If I’ve got a share in one and responsibility for the other, that’ll make for a day out!!”
Eamonn Wilmott welcomed Rod’s plans for a people’s horse using social media. He said, “I think Rod is doing a great job at Racing for Change and this sort of initiative underlines that. I’m sure other trainers will now pick up on the idea and it can only be good for racing. It’s nice to have such positive stories to balance some of the recent negativity. I wish Racing For Change every success with their horse, and we look forward to meeting our twitter rival on the racecourse!”
Racing For Change’s people’s website is here and news will appear soon about plans for Lady Tweet.